Privacy policy


Privacy Policy

Effective Date: 18 April 2025 

Last Updated: 18 April 2025 

Diamè  (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, share, and protect your information when you use our website, services, or otherwise engage with us. This policy complies with data privacy laws applicable in the United States, European Union, and Hong Kong.

By visiting our site diamejewels.com or using our services, you consent to the practices described below.

 

 

1. What Information We Collect

a. Information You Provide to Us

When you make a purchase or interact with our services, we collect:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order history

  • Payment method (processed securely by Shopify)

  • Communications (emails, customer support inquiries)

  • Marketing preferences

  • Mobile phone number (if enrolled in SMS updates)

b. Automatically Collected Information

When you browse our website, we automatically collect:

  • IP address

  • Browser type and operating system

  • Referring and exit pages

  • Time spent on the site

  • Device identifiers

  • Geolocation data (based on IP)

  • Clickstream and behavioral data

We use the following tools and tracking technologies:

  • Google Analytics

  • Google Tag Manager

  • Google Ads

  • Facebook Pixel

  • TikTok Pixel

  • Pinterest Pixel

These tools help us understand website usage and improve your experience.

 

 

2. How We Use Your Information

We use your information for the following purposes:

a. Transactional and Operational

  • To process and fulfill your orders

  • To send confirmations, invoices, updates

  • To provide customer service and support

b. Marketing and Promotions

  • To send newsletters, promotions, product updates, and cart reminders via email or SMS (with your consent)

  • To personalize marketing content

  • To manage email campaigns via Klaviyo

  • To run targeted ads through our tracking pixels

c. Improving Our Services

  • To analyze website usage

  • To customize and enhance user experience

  • To develop new features or products

d. Legal and Compliance

  • To meet our contractual, legal, and tax obligations

  • To detect and prevent fraud or misuse

  • To comply with requests from authorities or regulators

 

 

3. Consent

a. How We Obtain Consent

By providing personal data to complete a transaction, place an order, or request information, you consent to our collecting and using it for that specific purpose. For secondary purposes (like marketing), we will request your explicit consent or give you an opportunity to opt in.

b. How to Withdraw Consent

You may withdraw consent at any time by:

  • Clicking "unsubscribe" in any marketing email

  • Replying STOP to SMS messages

  • Emailing us at info.diamejewels@gmail.com

 

 

4. Disclosure of Personal Information

We may disclose your personal data if required by law or if you violate our Terms of Service. In the event of a business transfer (e.g., acquisition or merger), customer data may be transferred to the new entity.

 

 

5. Shopify & Payment Processing

Our store is hosted on Shopify Inc. Shopify provides the platform that enables us to sell products and services. Your data is stored through Shopify’s secure servers behind a firewall.

a. Payments

If you choose a direct payment method (e.g., credit card), your payment data is encrypted and processed by Shopify Payments, which is compliant with PCI-DSS standards. We do not store full credit card information.

Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy
 Shopify’s Terms of Service: https://www.shopify.com/legal/terms

 

 

6. Third-Party Services

We may share your data with trusted service providers solely for the purpose of fulfilling our business operations, including:

  • Shopify (eCommerce & Payments)

  • Klaviyo (Email Marketing)

  • Google (Analytics, Ads)

  • Meta/Facebook (Advertising)

  • TikTok, Pinterest (Advertising)

These providers are contractually obligated to use your data only for authorized purposes and in compliance with applicable privacy laws.

Note: If you access a third-party website (e.g., via links), your data will be subject to their privacy policy, not ours.

 

 

7. International Transfers

As we are based in Hong Kong, manufacture in Italy, and serve customers globally (especially in the United States), your information may be transferred internationally.

Where legally required, we use mechanisms like Standard Contractual Clauses to safeguard your data when transferring it outside the EU or other jurisdictions.

 

 

8. Data Retention

We retain your personal data only as long as needed to:

  • Fulfill your purchases and related services

  • Comply with legal, accounting, and tax requirements

  • Enforce our agreements and resolve disputes

After that, we securely delete or anonymize your data.

 

 

9. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or outdated information

  • Request deletion or restriction of your data

  • Withdraw your consent

  • Object to direct marketing

  • Port your data to another provider

a. California Residents

You have the right to:

  • Know what personal data we collect and why

  • Request deletion of your personal information

  • Opt-out of data sharing/sale (we don’t sell your data)

  • Non-discrimination for exercising your privacy rights

To exercise any of these rights, email us at info.diamejewels@gmail.com

 

 

10. Security

We follow industry best practices to protect your personal information:

  • SSL encryption

  • AES-256 encryption for stored data

  • PCI-DSS compliance for payments

  • Access control and staff training

No method is 100% secure, but we take all reasonable measures to protect your data.

 

 

11. Cookies and Tracking

We use cookies to:

  • Maintain session information

  • Personalize your experience

  • Analyze site performance

  • Support advertising and retargeting

You can control cookie settings via your browser. Rejecting cookies may limit site functionality.

 

 

12. Age of Consent

By using this site, you affirm that you are at least the age of majority in your jurisdiction or that a parent/guardian has consented to your use of this site. We do not knowingly collect information from minors.

 

 

13. SMS/Text Messaging

If you opt into our text message service, you agree to receive SMS messages from us, including promotions, order updates, and cart reminders.

  • Message frequency may vary.

  • Standard messaging/data rates may apply.

  • To opt-out, reply STOP to any message.

  • For help, reply HELP or contact us at info.diamejewels@gmail.com.

 

 

14. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will take effect immediately upon being posted to this page. If we make material changes, we will notify you via email or website notice.

 

 

15. Contact Information

If you have questions or would like to exercise your data rights, please contact us at:

Diamè, a New Digital World brand 
Unit 6E, 49 Wong Chuk Hang Rd, Hong Kong
 Email: info.diamejewels@gmail.com